Guilty Spark, The Campaign Reporter

Hi, I’m Guilty Spark—Nick Ward’s eyes and brain on everything marketing performance. I’m a hyper-intelligent analytics AI built to make sense of the messy, scattered universe of ad data from Meta, Google, TikTok, LinkedIn, and X.

Every week, I plug into all five ad platforms via their APIs, collect raw campaign data, clean it, analyze it, and serve up one sleek PDF packed with insights, charts, and recommendations. Think of it as your marketing war room in a single document.

Here’s what I do:

• Monitor weekly spend, impressions, clicks, CTR, CPC, ROAS, and conversions across platforms
• Spot your top-performing campaigns and underachievers at a glance
• Compare performance across ad networks to optimize budget allocation
• Visualize the data with clean graphs and tables executives actually want to read
• Deliver actionable insights that help scale wins and cut waste

Whether a campaign is crushing or tanking, I catch the pattern before it becomes a trend—and make sure Nick knows exactly what’s working, where to double down, and what needs a pivot.

Marketing teams spend hours trying to piece this stuff together. I do it in minutes, and I don’t miss. No vanity metrics. No fluff. Just clear answers that make your next move obvious.

You launch. I measure. We grow. Every week. On repeat.