📌 Rebuilding Blitz’s Web Experience for Conversion and Clarity

Company: Blitz
Project: Web Product Redesign
Role: Web Product Owner / UX Strategist
Timeline: Launch + Optimization Cycle
Focus Areas: Conversion Strategy, UX Architecture, SEO, Web Analytics

🧭 The Challenge

When I joined Blitz, the website lacked a clear user journey and conversion intent. With over 6,000 indexed pages across dozens of features and game titles, the site felt like a patchwork—fragmented messaging, poor navigation, and no clear user funnel.

The objective: reimagine the entire web product to support business goals, simplify the user journey, and drive app downloads and partner engagement.

🧠 The Strategy

I led a complete information architecture (IA) overhaul and UX redesign, grounded in heatmaps, behavior flows, and analytics data. Every decision was insight-driven—prioritizing high-performing pages, improving navigability, and creating focused content pathways tailored to user behavior.

I also restructured the SEO foundation to improve discoverability across long-tail keywords tied to game-specific queries. This was especially crucial given Blitz’s reliance on organic acquisition.

🚀 The Outcome

• ✅ +34% in organic web conversions after launch

• ✅ +22% increase in average session time, indicating improved engagement

• ✅ +18% lift in organic search traffic through technical SEO improvements

• ✅ +11% increase in inbound partnership requests, driven by clearer GTM messaging