Centralizing Product Marketing Across 9 Products

Company: Blitz
Role: Product Marketing & Operations
Scope: 9 products, 4-person team, cross-functional impact

Challenge

Blitz had 9 products, each managed by separate teams, but no centralized marketing system. Marketing ops were fragmented, and user feedback was siloed in Slack—unstructured, invisible, and unused.

Solution

I built a centralized Product Marketing Hub—an internal Notion-based command center that unified campaign planning, product partners, product features, documentation, user feedback, and performance tracking across all products.

User Feedback Integration

I overhauled our fragmented support process by designing a new operational pipeline that:

• Turned support tickets into actionable engineering tasks

• Routed relevant issues to PMs with full context

• Synced all user feedback directly into the Marketing Hub for full visibility

• Results

  • Streamlined Communications: Enabled faster, more accurate product marketing launches

  • Automation Gains: Eliminated hours of manual reporting and tracking

  • Cross-Team Visibility: PMs could see what messaging resonated with users in real time

  • Operational Efficiency: A small 4-person team successfully managed marketing for 9 distinct products