Lenovo Legion Challenge: Gamified Brand Activation

Client: Lenovo
Partner: Blitz
Project Type: Brand Activation & Gamified Digital Campaign
Role: Campaign Strategist & Product Marketing Lead

Objective

Lenovo wanted to drive awareness for its Legion gaming hardware line without relying on traditional advertising. The goal was to deeply resonate with gamers through an immersive experience that merged gameplay, community, and product exposure.

Strategy & Execution

To engage players authentically, we co-developed the Lenovo Legion Challenge—a 3-day, platform-hosted digital event on Blitz.

• Gamified Mechanics: Players competed in real-time, earning points through gameplay achievements (kills, wins, K/D ratio)

• Event Infrastructure: Designed, launched, and scaled using Blitz’s new event-system product

• Branded Journey: Touchpoints and visual integrations across UX ensured Lenovo branding was organically embedded

Data & Insights

As one of the first campaigns built on our event infrastructure, the Challenge served dual goals:

1.) Validate the event tech stack under real traffic

2.) Deliver insights to Lenovo about gamer preferences and product fit

Outcomes

• 3M+ impressions during the challenge period

• 10M+ additional reach via Lenovo media buy

• Uplift in Lenovo sales directly from referred campaign traffic

• Product preference insights from engaged League of Legends players

• Validated Blitz's new challenge framework with strong user participation